Avid NabShow 2013

Øystein Riise Næss gives us a breakdown of new features in Media Composer & also Symphony add on.

@Avid NabShow 2013 from Ryanb. Aka: Filmguy on Vimeo.


 Avid Media Composer 7 Extends Real-time Production Everywhere

LAS VEGAS, NV, April 7, 2013 , 2013-04-07
Industry’s preeminent nonlinear editing solution now available for $999; New release simplifies and accelerates file-based workflows, and offers Mac support for Interplay Sphere
NAB (Booth #SU902), LAS VEGAS, NV, April 7, 2013 — Avid® (NASDAQ: AVID) today unveiled Media Composer® 7, featuring accelerated and simplified file-based workflows including optimized HD delivery from high-res source material and automated media operations. In addition, as a key component of the Avid Everywhere vision, the new release offers Interplay® Sphere for Mac support, extending real-time production everywhere. Used to edit more top-tier content than any other nonlinear editing (NLE) solution, Media Composer software is now available starting at $999 USD—bringing unprecedented value to post production editors. “Avid has never wavered in its commitment to the professional editing community. Today’s video professionals are faced with a media landscape of new formats, fewer resources, and tighter budgets,” said Chris Gahagan, senior vice president of Products and Services at Avid. “Media Composer 7 tackles these challenges with unparalleled file-based workflows, background processing, and automation. Plus, with its new lower price point, Media Composer is now more accessible than ever to editors who previously had to compromise on quality with other tools.” Accelerating HD delivery from high-res source As more content is created with high-res cameras and delivered as HD, editors typically must perform time consuming transcode and resize operations before true editing can begin. Media Composer 7 eliminates this step by enabling editors to work directly in HD from the high-res source, while maintaining full creative control of image framing. Media Composer 7 offers a wide array of key new features, including:
  • AMA media management — Media linked via Avid Media Access (AMA) now benefits from the complete suite of industry-leading media management tools formerly reserved for native Avid media.
  • Dynamic media folders Accelerates and simplifies AMA media management tasks automatically in the background.
  • FrameFlex™ tool and LUT support — Enables editors to ingest 2K, 4K, and 5K media with real-time color space conversion and deliver content directly to HD.
  • Master Audio Fader Enables editors to control overall program volume and insert plug-ins for compression, equalization, and compliance metering.
  • Clip Gain Editors can adjust gain on a specific clip, independent of track-based automation, without engaging separate audio tools.
  • Symphony Color Correction option Lets editors add advanced color correction tools previously found only in Avid Symphony.
  • Interplay Sphere for Mac — Enables creative teams to edit, share, tag, track, and sync media as it flows through the production process anywhere in the world (Media Composer Interplay Edition required).
Mark Futa, head of Post Production at The Ant Farm, said, “As we journey further into a tapeless post production world, managing a wide range of dissimilar digital media is a major challenge. What excites me about Media Composer 7 is not only its ability to speed up the ingest of both high-res and HD source media via AMA, but also the introduction of background processing so our editors can keep editing while the application handles non-creative tasks like media transcoding and consolidation.” Media Composer software configuration options At product availability, Avid will offer a choice of two Media Composer software configurations:
  • Media Composer provides the full Media Composer editing feature set as well as support for ISIS® workgroups.
  • Media Composer Interplay Edition includes all the features in Media Composer, plus the ability to connect to Avid Interplay.
Availability & Pricing Media Composer 7 will be available in the online Avid Store and from Avid resellers worldwide starting in June 2013. Customers can purchase Media Composer 6.5 now and receive a free upgrade to version 7 when available. Pricing will be as follows:
  • Media Composer 7 (standard) — $999 USD
  • Media Composer 7 Interplay Edition — $1499 USD

Sony F5 & F55 NabShow 2013

Videos in the NabShow Sony Booth..!

Collin Diesenberg of Stevenson Uni gives us a breakdown of the F5..!





Sony F5 NabShow 2013 @SonyProUSA @NabShow from Ryanb. Aka: Filmguy on Vimeo.


Keith Vidger Senior Mgr Sony F55 gives us a breakdown of Features and Benefits


Sony F55 @NabShow 2013 @SonyProUSA from Ryanb. Aka: Filmguy on Vimeo.

Additional Information and Links Below:
The Sony F5 and F55 Special Report with Jon Fauer, ASC  http://bit.ly/F5andF55
Sony Nab 13 site is here http://bit.ly/SonyNab13
All the details on the F5 camera are here http://bit.ly/F5Super35
All the details on the F55 camera are here http://bit.ly/SONYF55
The brochure for the F5, F55 and F65  is here http://bit.ly/SonyCinealta
NAB Press Releases
4K Ultra High Definition Experience Extends into More Living Rooms Bringing Enhanced Video, Superior Sound and a Variety of Content Options to TV Fans LAS VEGAS, April 7, 2013– Sony Electronics is announcing prices and availability for its new 4K Ultra High Definition TV sets unveiled at CES in January. The new XBR-55X900A (55-inch) and […] Read More
Las Vegas, NAB Booth C11001, April 7, 2013 — Sony’s new Anycast Touch system combines the familiar touch-screen interface common in mobile devices with full-scale A/V performance. This affordable, easy-to-use, ultra-portable all-in-one live production system is ideal for live broadcasting or webcasting in applications such as education, corporate, government, houses of worship, sports and more. […] Read More
Sony and Dalet Digital Media Systems Collaborate on the Next-Generation Archiving Systems
Growing the Lineup of Optical Disk Archive Solutions LAS VEGAS, NAB Booth C11001, April 7, 2013 — Today, Sony announces its strategic partnership with Dalet Digital Media Systems (based in France) as part of the ongoing mission to develop extensible high-capacity archiving solutions, named Optical Disc Archive for the video and broadcasting industries. Optical Disc […] Read More
LAS VEGAS, NAB Booth C11001, April 7, 2013 – Sony’s new 50p/60p digital triax camera live production system allows sports broadcasters and rental houses to increase their operational efficiency and produce incredible content using existing triax infrastructures.The camera system offers broadcast-quality transmission at both 1080 50p/60p and 1080 100i/120i frame rates, regardless of whether the […] Read More
New “A” Series of TRIMASTER EL OLED Monitors Offers Industry-Leading Wide Viewing Angles LAS VEGAS, NAB Booth 11001, April 7, 2013 – Sony’s latest innovations in professional display technology include the development of a new 4K professional OLED monitor and a new series of OLED monitors with wider viewing angles and significantly reduced color shift. Sony […] Read More
2/3-inch Full HD 3CMOS sensor, 3DNR for Improved Signal-to-Noise Ratio And Diverse Format Selection Including XAVC Support for HD Production   LAS VEGAS, NAB Booth C11001, April 7, 2013 – Sony’s new PMW-400 shoulder-mount camcorder is the latest addition to its widely used XDCAM HD422 line-up. Ideal for live production or ENG, the new camcorder […] Read More
Sony expands XAVC format to accelerate 4K Development in the professional and consumer market
Long GOP as choice of high-efficiency codec and “XAVC S” focused for consumer use LAS VEGAS, NAB Booth C11001, April 7, 2013 – With the successful sale of new CineAlta™ 4K cameras, expected to reach more than 2,000 units shipment worldwide by the end of April 2013, the XAVC format has been widely adopted in […] Read More
Sony Expands Recording Options for NEX-FS700 Camcorder
LAS VEGAS, NAB Booth C11001, April 8, 2013 – Sony is announcing that its affordable 4K production camcorder, the NEX-FS700, will support a direct connection to Convergent Design’s new Odyssey7Q. The combination will allow recording of 2K RAW at up to 240 frames per second, with 4K video enabled via a single 3G connection. The […] Read More